A humanistic approach to innovation is based on three concepts stemming from a fundamental period of our culture and history.

Our innovation development model integrates all three of these steps, enabling companies to carry out long-lasting transformative processes that are effective from the perspective of the ideas generated, the growth of people and their involvement, and finally of the competitive response towards the market.

Mankind at the centre of the universe: the success of innovative technologies and new business ideas walks through the mind, heart, and culture of people. Innovation is created and developed through the people within the company who identify opportunities and develop concepts that will turn into new products and services. But innovation is especially for that people who will use these new products and services to meet their needs and improve their quality of life. Finally, innovation affects all those who – on this line, stretched from the consumer to the company, actively (shareholders, suppliers, competitors) and passively (society as a whole) participate in the effects of innovation.


The system outlook: a new concept, in order to be successful and transform itself into an innovation, must face the complexity of the ecosystem formed by the company, market and competition forces, as well as the external forces of politics, society and scientific and technological progress. Only by adopting an integrated vision of the system it is possible to see innovation as a strongly non-linear process, that develops across the enterprise and not just into a specific business function such as marketing or research & development. Crucial are the ability to interpret the dynamics of internal and external systems and the emerging phenomena and the ability to sense and respond to the market feedback.


The multidisciplinarity: only the ability to see and integrate all the facets of a need, a problem and an opportunity offers the means to develop essential and appropriate solutions and ideas. Economics, engineering, management, psychology, design, sociology, and anthropology skills create a unique – and nowadays necessary – blend to address innovation in all its aspects by adequately analyzing all the implications to find the way to success.