The four pillars of Humanistic Innovation

  1. Humanistic Innovation is the practice of creating value through the changes that resolve a disharmony.
  2. People are the core of the Humanistic Innovation.
  3. Humanistic Innovation requires a systemic approach that embraces different sizes, scales, practices and disciplines.
  4. Humanistic Innovation is sustainable for the environment.

1. Humanistic Innovation is the practice of creating value through the changes that resolve a disharmony:

  1. Practice means learning through observation, intuition and experience using rational analysis and emotional intelligence. Since innovation depends on the path, it can only be tackled through practice. Therefore, a single recipe is not possible, as there is no unique solution that fits any problem.
  2. Innovating without creating value is not innovation: creativity is just part of the innovation journey, often not even the most important, and by the way not always present.
  3. Innovation involves modifying the current state to reach a new state through changes and transformation. Overcoming resistance to change is the most important factor for innovation to be realized.
  4. Perceiving disharmony is the starting point of every innovation. Disharmony is not only unbalance and inadequacy but also unused resources, over-excitement and anxiety to expand into unexplored territories.

2. People are the core of the Humanistic Innovation:

  1. Humanistic Innovation is a job for people with a strong passion for exploration, who are at ease in the indefinite and able to navigate among contradictory emotions.
  2. Humanistic Innovation is aimed at people called customers.
    1. When innovation is continuous improvement, the value for the customer comes by listening to his voice and his current needs.
    2. 1 When innovation changes the rules of the game, the value for the customer comes from perceiving the opportunities and imagining new concepts that go beyond the current needs of the customer.
    3. The adoption of innovation is a social issue that requires the community to change behaviors and skills (what to do) to change the values (what is it).
  3. Humanistic Innovation is made by people called human resources.
    1. To be innovative, people need to get out of their comfort zone.
    2. People hardly change but they are curious.
    3. People need to be trained to fill the gap between what they instinctively desire and what they are capable of doing. When this “magic” flow is realized, people are able to engage and transform their thinking.
    4. Humanistic Innovation is a team game, both inside and outside organizations, that requires different profiles and skills, from creativity to analytical reasoning, from entrepreneurship to alignment. Humanistic Innovation stimulates in each individual the vocation of “doing their part”.
  4. Humanistic Innovation involves and has effects on people called stakeholders.
    1. Humanistic Innovation expands the boundaries of the organization to take into account both known and unexpected impacts.
    2. Humanistic Innovation breaks the boundaries and promotes convergence between business and social innovation.
  5. Humanistic Innovation adds value both to the awareness of the impact of innovation on all people involved – customers, human resources, stakeholders – and to the benefits of involving the same people in the co-innovation process through their individual and collective intelligence.


3. Humanistic Innovation requires a systemic approach that embraces different sizes, scales, practices and disciplines:

  1. Humanistic Innovation requires working simultaneously on six dimensions: culture, strategy, processes, organization, resources and technology.
  2. Humanistic Innovation requires a multiscale approach – both in building the value proposition of innovation and in the management of the impact of innovation – that takes into account different scales of space (from local to global), time (from the “takt time” of production up to the slow dynamics of macroeconomics and technology) and complexity (from the intimate self of each individual to an organization’s network of relationships).
  3. Humanistic Innovation pursuits and requires the excellence in specialized practices of perception, vision, definition of goals, guidance and transformation.
  4. Humanistic Innovation requires different points of view that come from the competing action of different disciplines: from engineering to coaching, from design to psychology, from economics to anthropology.


4. Humanistic Innovation is sustainable for the environment:

  1. Humanistic Innovation produces mutual benefits and wealth for both people (customers, human resources, stakeholders) and the environment.
  2. Humanistic Innovation preserves natural resources for future generations.
  3. Humanistic Innovation stimulates responsibility in choices and actions.


“Man is the measure of all things: of the things that are, that they are, of the things that are not, that they are not.”Protagora
Check the Humanistic Innovation Manifesto by downloading the illustrated version of the PDF file.